Mobile Keyword Research Then & NowOne of the primary reasons for doing mobile keyword research is that you could be missing out on keywords that your audience uses on mobile that they don’t use on desktop (e.g., [keyword + “nearby”]).There are some categories, such as restaurants,.......

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Reputation & Trust Two words I frequently saw or heard this year were reputation and trust. I am writing about the credibility of a website’s content, design, and external links, not reputation management as an SEO service. Since day one, Google and its fellow search engines promoted consistent.......

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Econsultancy's first Content Marketing Survey Report, produced in association with Outbrain, is based on a survey of more than 1,300 digital marketing professionals working for brands, publishers and agencies.  Here are a few highlights from the survey report... The importance of.......

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  So while I’m completely aware of the risks of claiming that a marketing channel is dead, I’m making this announcement in a clear mind and support it by a little bit of data and few disclaimers. I believe that paid search for B2B companies is dead, or at least dying, and here’s.......

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Here at WordStream, we’ve noticed that too! So we decided to do some research into what impact all of these new, bigger, more prominent and engaging ad formats are having on the average Google searcher. The results are astonishing:Clicks on paid search listings beat out organic clicks by nearly.......

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Social media recently reached a major tipping point – not in its number of users, but in the way consumers use social media. The fundamental difference in consumption between social media and mainstream media can now be summed up in one word: “active.” Until now, all media outlets have.......

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The Google Penguin update first touched down on April 24th and many webmasters that were hit by this update were frantically making changes to their web site in anticipation for a Penguin refresh. That refresh happened late Friday evening and we have one report that appears to be a legit Penguin recovery. An.......

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About Local Consumer Review Survey 2012 This online survey was conducted between 15th January – 1st March 2012. A set of 18 questions were put to a survey panel of 4,500 local consumers located in US, Canada and UK. We received 2,862 respondents. This is the 2nd wave of the Local Consumer Review.......

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In the past few years, Social Media has become the token buzzword in the online marketing world both its instant nature and the ability to relatively easily reach huge audiences in a targeted and measurable way. These qualities have obviously not escaped the SEOs amongst us and social media has almost.......

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Conducted by YouGov, the study saw the participation of  1,275 online consumers from the United Kingdom.The findings displayed that 47 per cent objected to seeing adverts aimed at them based on the activities listed on their profiles – on sites such as Facebook, Twitter and Google+.Around.......

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