Page Zero Media

Company Profile

BROWSE FOR FIRMS BY PRACTICE AREA:

Page Zero Media Logo

21 St. Clair Avenue E.
Canada M4T 1L9

Phone No: 1-888-404-2220 www.page-zero.com

Actions:

Overview

Andrew Goodman has become a leading global authority on search engine advertising. He has served as a speaker and moderator at some fifteen Search Engine Strategies conferences. He also speaks, schmoozes, dines, and tells weak jokes at events like ad:tech and Nielsen Norman User Experience. Recently, he published Winning Results with Google AdWords (McGraw-Hill, Sept. 2005), the only business book ever to conclude with a detailed analysis of peanut butter. His comments on emerging search trends have appeared in a wide range of publications, such as the New York Times, Washington Post, Fortune Small Business, New Media Age, The Globe and Mail, Profit Magazine, Die Zeit, and the National Post.

Andrew launched Page Zero in 2000 as a company devoted to thinking about online content, portals, business models, and the rise of search as a marketing channel. The name “Page Zero” was chosen as a metaphor for the portal companies’ ascendance. To get to anything online (page one), most consumers and advertisers have to go through these major Internet monopolies in some way, thus paying a toll to those who control “page zero.” This trend has only magnified with the rise of Google and Yahoo! as dominant global Internet brands.

In 2001, the company opened its doors to search marketing consulting clients on a limited basis. Following the release of Andrew’s popular Google AdWords Handbook in March 2002, the company has rapidly grown its profile as a specialist and thought leader in paid search, offering a “paid search jumpstart” program that has served the needs of clients of all sizes, including well-known Fortune 500 brands in financial services, hospitality, career building, and more. The current Page Zero team is dedicated to improving client performance and is passionate about the “learning culture.”

Andrew still publishes thoughts on Traffick.com, an industry commentary site he co-founded in 1999. Early in its life, the site won plaudits from readers worldwide and awards from BBC Online and Yahoo! Its often bold declarations (Why the Open Directory Isn’t Open, Paid Search is Here to Stay, An End to (Keyword) Meta Tags) have been widely-debated food for thought in the industry.

Prior to his Internet marketing endeavors, Andrew came close to completing his Ph.D. in Political Science, supported by a three-year SSHRCC Doctoral Fellowship and teaching public policy and political theory at York University, Toronto, and Trent University. He earned an M.A. from York University and a B.A. from the University of Toronto.

For relaxation, Andrew rollerblades on the Toronto waterfront near his west-end home, heckles the contestants on What Not to Wear over a glass of wine, and consumes NFL football with a bag of chips. He lives with wife Carolyn, cat Walter, and two Japanese maples. He dreams of finding a technological solution that will make downtown parking free for anyone with a high enough Quality Score.

Key Facts for Page Zero Media

Major Clients:	Capital One, PayPal, Torstar Digital, Smart Destinations, Home Stars
Year Founded:	2000
Full Time Employees:	26 - 50
Revenue:	$1 million - $2,999,999
Core Practice Areas:	Search Engine Optimization, Pay Per Click Management, Integrated Search
Secondary Areas:	Content Creation, Pay Per Click Engines, Link Building
Languages:	English