Intrapromote - Mar 28, 2008
Company Background:<br />Our client is a direct (B2C) marketer specializing in discount pool and spa supplies. The company came to us after a disappointing campaign with another Search Engine Optimization vendor.<br /><br />Intrapromote's SEO Strategy:<br />A careful and comprehensive site evaluation led us to provide some helpful recommendations. Intrapromote optimized the title, meta data, and content of the home page, which now achieves page-1 rankings for its most popular search terms at Google and Yahoo. We regrouped much of the site's dynamic content into search-engine-friendly, static HTML pages. Finally, we undertook a highly targeted pay-per-click (PPC) campaign with Overture, as well as Looksmart and Inktomi trusted feed programs.<br /><br />Results:<br />Although it's only a few months old, the campaign already shows great improvement from the client's previous campaign:<br /><br /> * Conversions at Overture went from 1.8% to 5.0% in 60 days.<br /><br /> * May 2003 gross sales are up 30% from sales in May 2002.<br /><br />Constant monitoring of conversion statistics, regular tweaking of titles and descriptions, and the removal of consistent non-performing search terms has led to conversion rates nearly tripling.<br /><br />Conclusion:<br />Intrapromote continually tracks both PPC and Natural SEO traffic to determine converting phrases. Unlike with the previous campaign, the client knows exactly what keywords are performing and where the traffic is coming from. Constant experimentation, analysis, and refinement of keywords, titles, descriptions, and bid positions continues to generate effective PPC Sales.
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