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Sep 22, 2008

CHALLENGEAllowing subscribers to pick and choose what kind of messages they want to receive is a best practice. So, marketers in recent years – MarketingSherpa included – set up preference centers where subscribers could log in and change what information they wanted to get regularly. Then,.......

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Sep 22, 2008

Domain Name: http://www.remotedatabackup.info Domain Age: Less than 1 month Site Creation: The site was created using Wordpress and a handful of SEO related plugins (namely SEO All In One) Monetization: Monetized via an affiliate offer for an online backup service. The one thing missing from most.......

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Case Study: White Hat Media - Rachelle Money

Sep 15, 2008

Search Engine Optimization is never black or white, or is it? We talk to White Hat Media's Romain Romagnan about black hat and white hat SEO, and on how to avoid rogue traders. Key points-A white hat SEO company will not guarantee you will come top for specific keywords.-Black hat SEO companies.......

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Sep 15, 2008

An often discussed lately geo targeting and IP delivery poses another rather interesting question: how to deal with multi-language countries like Canada or Switzerland? IP delivery won’t work here as people located on the same territory may speak different languages and interested in the corresponding.......

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Sep 15, 2008

Here's a quick case study in how social media sites (more important, the conversations going on at social media sites) are enabling companies to interact with and respond to their users. Here's the rough chronology. I may have missed some letters in the middle, but points A and Z are pretty accurate.Melissa.......

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Sep 15, 2008

 The Dallas Business Journal recently ran a story on one of our clients, Wasp Barcode Technologies, describing how they went from spending enormous amounts of money on PPC to focusing more on traditional SEO and link building. The strategy paid off -- Wasp spent less and got better results........

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Sep 15, 2008

If you’re thinking about changing domain names, or moving or renaming all the files on your website, then you probably have come across more than one person telling you to put 301 redirects in your .htaccess file.  This will tell search engines, and your visitors’ browsers, that.......

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Sep 07, 2008

When the Las Vegas Convention & Visitors Authority launched its cheeky "What Happens Here, Stays Here" campaign in January, 2003, it hoped the sassy slogan would help boost sagging post-September 11 tourism and recast Sin City as an adult playground where vacationers could throw off their.......

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Sep 07, 2008

Affiliate Marketing Case Study: eBookGenerator Software Armand Morin now has a collection of 15 great GeneratorSoftware Products. However, he had somewhere and the first of his products was EbookGenerator which is a simple to use software program designed to enable you to create ebooks with that.......

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Sep 07, 2008

Zrinity’s email systems are used by thousands of business managers and email marketers across the globe. In this particular situation Eldorado Resorts employed a team of business experts and conducted extensive research prior to choosing Zrinity. This research included word of mouth from other.......

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