Lavender Crimson Laird - Apr 29, 2012
You surely have heard the word SEO at one point or another by now but may not really know in detail what it actually means. Well, this is for you then.
SEO or Search Engine Optimization basically encompasses all the different techniques employed to get your website on the top of the search engines. Why would you want to do that? Well, if you had a website that you use to advertise your products, what use would it be if nobody visited it simply because it wasn't among their search results?
This is why SEO is very important for any business that owns a website even if you actually aren't selling anything. Your presence on the internet can be a very powerful marketing tool simply because this is where most people spend their time these days. If you aren't able to attract your target audience online, then it will be very difficult for you to attract them offline. Medias such as newspapers and other forms of advertising are a 'thing of the past'
Just how does it work then? I'd like to liken the way SEO works to gaining votes in a campaign. Let's say you're website is the candidate and all other websites related to your niche are your rivals. For instance, you are all running for the position of 'best SEO Service Company' in Google. The one with the most votes gets to be chosen to be the top site on Google for that phrase. What are the votes? These are links from different sources pointing to your site. In effect, each link is 'voting' for your site to be chosen.
Getting your website up on the search engines isn't as easy as it seems because there is always the 'police' making sure you are doing everything legally. You must give the impression that all your links are genuine. In short, if you generated a thousand links in a single day all pointing to your site, you would become suspicious. The idea is to generate a sufficient amount of quality links from different sources gradually.
The world of SEO is complex and constantly evolving so there will never be any hard fixed rules as to how to go about it. Different techniques and methods work for different kinds of sites. For example, a restaurant may make social media marketing one of his main thrusts because referral and people's opinion are some of the things that matter in that business. This wouldn't be true with a company that relies on other websites to generate revenue.
Though learning SEO on your own is quite possible, if you are planning to really get your website ranks up, experimenting with SEO can be dangerous. For a newbie, it would be very easy for you to end up getting yourself marked by Google which may destroy all of your efforts. For you to get the best results in a short period of time and see your rankings go up in no time, it would be best that you hired a professional SEO to do the job for you.
Getting your website up in the Search Engines doesn't have to cost you much. Visit Lavender's site and get a quote for the best SEO and find the best deal that works for you.
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